Objectives |
Communication objectives
Action objectives
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Key
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The HONOR Hulk is the ultimate mid-price smartphone. Its AI camera enables you to express your true colours and unique personality.
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- The creative concept ecompasses the idea that underneath the ordinary, there is a uniqueness to everyone that they want to express and revel in. People go about the daily routine of life to fulfill their duties while daydreaming of where they would rather be. The HONOR Hulk smartphone, with its outstanding camera capabilities, allows consumers to express their true colours.
- See Yourself Through Our Lens has been designed as a consumer-orientated campaign to differentiate itself from the competition in the market.
- A light aqua colour will be used in the campaign to encourage a sense of trust and calmness.
- The typography of the campaign will be Hindenburg, a modern block sans serif font. This font was chosen to represent the modernity of HONOR and the Hulk.
- All content will be accompanied by the hashtag #ThroughOurLens to help the campaign and product go viral.
References
Bao Lam 2019, ‘Những thắc mắc sau khi Huawei bị Google ngừng cấp phép Android’, VnExpress, 21 May, viewed 3 November 2019, <https://vnexpress.net/so-hoa/nhung-thac-mac-sau-khi-huawei-bi-google-ngung-cap-phep-android-3926530.html>.
Cộng Review 2019, Honor 8X có còn đáng mua trong tầm giá hơn 4 triệu đồng hàng chính hãng ???, Youtube, 6 June, Cộng Review, viewed 2 November 2019, <https://www.youtube.com/watch?v=3ytX4iU1-vw>.
Dang, V., H 2019, Honor 8x đoimãi ko có bản update 9.1, Facebook, 11 September, viewed 2 November 2019, <https://www.facebook.com/groups/2164408310513279/permalink/2408191539468287/>.
Dop, C 2019, Các bác cho mình hỏi, chị mình có mua con X9 bên TQ, Facebook, 28 August, viewed 2 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2837397412941687/>.
HONOR Vietnam 2019, HONOR Vietnam - Events, Facebook, viewed 3 November 2019,
<https://www.facebook.com/pg/HonorVietnam/events/?ref=page_internal>.
Nguyen, H 2019, Có bạn nào đã cài đặt thành công ch play, Facebook, 2 September, viewed 3 November 2019,
<https://www.facebook.com/groups/2164408310513279/permalink/2401215346832573/>.
Nguyen, Q., M 2019, Mua may Huawei order noi dia Trung gio khong cai duoc CH Play, Facebook, 11 October, viewed 3 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2926734730674621/>.
Pham, T 2019, Ai dùng r cho e xin nhận xét với ạ, Facebook, 19 August, viewed 3 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2819680848046677/>.
Tien Thanh 2019, ‘Có nên mua smartphone Trung Quốc nữa hay không?’, VnExpress, 23 May, viewed 3 November 2019, <https://vnexpress.net/so-hoa/co-nen-mua-smartphone-trung-quoc-nua-hay-khong-3927786.html>.
Cộng Review 2019, Honor 8X có còn đáng mua trong tầm giá hơn 4 triệu đồng hàng chính hãng ???, Youtube, 6 June, Cộng Review, viewed 2 November 2019, <https://www.youtube.com/watch?v=3ytX4iU1-vw>.
Dang, V., H 2019, Honor 8x đoimãi ko có bản update 9.1, Facebook, 11 September, viewed 2 November 2019, <https://www.facebook.com/groups/2164408310513279/permalink/2408191539468287/>.
Dop, C 2019, Các bác cho mình hỏi, chị mình có mua con X9 bên TQ, Facebook, 28 August, viewed 2 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2837397412941687/>.
HONOR Vietnam 2019, HONOR Vietnam - Events, Facebook, viewed 3 November 2019,
<https://www.facebook.com/pg/HonorVietnam/events/?ref=page_internal>.
Nguyen, H 2019, Có bạn nào đã cài đặt thành công ch play, Facebook, 2 September, viewed 3 November 2019,
<https://www.facebook.com/groups/2164408310513279/permalink/2401215346832573/>.
Nguyen, Q., M 2019, Mua may Huawei order noi dia Trung gio khong cai duoc CH Play, Facebook, 11 October, viewed 3 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2926734730674621/>.
Pham, T 2019, Ai dùng r cho e xin nhận xét với ạ, Facebook, 19 August, viewed 3 November 2019, <https://www.facebook.com/groups/925311637483617/permalink/2819680848046677/>.
Tien Thanh 2019, ‘Có nên mua smartphone Trung Quốc nữa hay không?’, VnExpress, 23 May, viewed 3 November 2019, <https://vnexpress.net/so-hoa/co-nen-mua-smartphone-trung-quoc-nua-hay-khong-3927786.html>.