IMC Tools
1.
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Channels
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Storyboard of video advertisement
Mockups of social media advertisements
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2.
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Billboard locations
Rationale
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3.
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Locations
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4.
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Locations
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5.
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Channels
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6.
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KOLs
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7.
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Channels
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References
Data Reportal 2019, Digital 2019: Global Digital Yearbook, Data Reportal, viewed 13 December 2019, <https://datareportal.com/reports/digital-2019-global-digital-yearbook?utm_source=Reports&utm_medium=
PDF&utm_campaign=Digital_2019&utm_content=Dual_Report_Promo_Slide>.
Data Reportal 2019, Digital 2019: Vietnam, Data Reportal, viewed 13 December 2019, <https://datareportal.com/reports/digital-2019-vietnam>.
Discovery Influencer 2019, List Mega Influencer cho Sản phẩm Điện Thoại từ 200 triệu, market report, Discovery Influencer, viewed 18 December 2019, <https://discovery.7saturday.com/l/List-Mega-Influencer-cho-San-pham-Dien-Thoai-tu-200-trieu?utm_campaign=ID%20W10%202019&utm_source=Advertising%20Vietnam&utm_ term=B%E1%BA%A3o&utm_content=IL5>.
Discovery Influencer 2019, List REVIEWER cho các sản phẩm Smartphone, market report, Discovery Influencer, viewed 18 December 2019, <https://discovery.7saturday.com/l/List-REVIEWER-cho-cac-san-pham-Smartphone>.
Vietnam Investment Review 2016, ‘Hoan Kiem Lake walking zone draws big crowds on weekend’, Vietnam Investment Review, viewed 14 December 2019, <https://www.vir.com.vn/hoan-kiem-lake-walking-zone-draws-big-crowds-on-weekend-45707.html>.
VnExpress 2016, ‘The most read newspaper in Vietnam: VnExpress launches international version’, VnExpress, April 12, viewed 14 December 2019, <https://e.vnexpress.net/news/news/the-most-read-newspaper-in-vietnam-vnexpress-launches-international-version-3385858.html>.
Zing.VN n.d, Career Opportunity at Zing.vn, Zing.VN, viewed 14 December 2019, <https://touch.news.zing.vn/tuyendung/2017/nov/#Introduce>.
PDF&utm_campaign=Digital_2019&utm_content=Dual_Report_Promo_Slide>.
Data Reportal 2019, Digital 2019: Vietnam, Data Reportal, viewed 13 December 2019, <https://datareportal.com/reports/digital-2019-vietnam>.
Discovery Influencer 2019, List Mega Influencer cho Sản phẩm Điện Thoại từ 200 triệu, market report, Discovery Influencer, viewed 18 December 2019, <https://discovery.7saturday.com/l/List-Mega-Influencer-cho-San-pham-Dien-Thoai-tu-200-trieu?utm_campaign=ID%20W10%202019&utm_source=Advertising%20Vietnam&utm_ term=B%E1%BA%A3o&utm_content=IL5>.
Discovery Influencer 2019, List REVIEWER cho các sản phẩm Smartphone, market report, Discovery Influencer, viewed 18 December 2019, <https://discovery.7saturday.com/l/List-REVIEWER-cho-cac-san-pham-Smartphone>.
Vietnam Investment Review 2016, ‘Hoan Kiem Lake walking zone draws big crowds on weekend’, Vietnam Investment Review, viewed 14 December 2019, <https://www.vir.com.vn/hoan-kiem-lake-walking-zone-draws-big-crowds-on-weekend-45707.html>.
VnExpress 2016, ‘The most read newspaper in Vietnam: VnExpress launches international version’, VnExpress, April 12, viewed 14 December 2019, <https://e.vnexpress.net/news/news/the-most-read-newspaper-in-vietnam-vnexpress-launches-international-version-3385858.html>.
Zing.VN n.d, Career Opportunity at Zing.vn, Zing.VN, viewed 14 December 2019, <https://touch.news.zing.vn/tuyendung/2017/nov/#Introduce>.